Human-Conscious Software
Better, More Human Software.
Human-Conscious Software
Better, More Human Software.
Human-Conscious Software
Better, More Human Software.
Human-Conscious Software is a philosophy to build technology to enhance human wellbeing rather than diminish it.
Software has become integral to our lives, but not always for the better, and with the exponential growth of AI, we risk embedding damaging software practices of the past, into our collective future.
Human-Conscious Software is a philosophy to build technology to enhance human wellbeing rather than diminish it.
Software has become integral to our lives, but not always for the better, and with the exponential growth of AI, we risk embedding damaging software practices of the past, into our collective future.
Human-Conscious Software is a philosophy to build technology to enhance human wellbeing rather than diminish it.
Software has become integral to our lives, but not always for the better, and with the exponential growth of AI, we risk embedding damaging software practices of the past, into our collective future.
6:38hrs
is how long people
spend online each day,
this is almost 40%
of waking hours
58%
of people say they are
addicted to smartphones
We are at a new inflection point.
To address the challenge, we have developed a set of principles based on an underlying philosophy of keeping humans at the heart of the software lifecycle.
Technology should serve human wellbeing,
not the other way around
We are at a new inflection point.
To address the challenge, we have developed a set of principles based on an underlying philosophy of keeping humans at the heart of the software lifecycle.
Technology should serve human wellbeing,
not the other way around
73%
of people are worried
about online privacy
92%
of developers are
using AI tools, today
anyone can ship
software
We are at a new inflection point.
To address the challenge, we have developed a set of principles based on the philosophy of keeping humans at the heart of the software lifecycle.
Technology should serve human wellbeing,
not the other way around
We are at a new inflection point.
To address the challenge, we have developed a set of principles based on the philosophy of keeping humans at the heart of the software lifecycle.
Technology should serve human wellbeing,
not the other way around
The Eight Principles of
Human-Conscious Software
The Eight Principles of
Human-Conscious Software
The Eight Principles
Depth
Depth and not distraction, designs for focus rather than infinite scrolls. Every pixel earns its place and helps people complete tasks and return to real life.
Privacy
Privacy as standard is the baseline, we collect the minimum, store it responsibly, and give users transparent control at every step. |
Narrative
We turn cold numbers into narrative, as we know that metrics need context. We help people understand the insights into their goals, decisions, process, or ambition.
Rituals
Recognising that software creates rhythms, and respecting that people are part of that rhythm. We want to respect the habits that we create, and make them beneficial. |
Clarity
Velocity without vision breeds re-work. We encourage deep thinking before shipping, so that craft and quality can flourish together. |
Cadence
We advocate for cadence with care. Products and teams need healthy rhythms. Software development sprints should guard against burnout rather than glorify it. |
Calm
Good software whispers when helpful and disappears when not, reducing cognitive load and leaving space for thought. We encourage calm by default.
Intentional AI
Artificial intelligence is our co-dreamer. It augments human skill and reflection and we prevent it from amplifying manipulation or noise.
Depth
Depth and not distraction, designs for focus rather than infinite scrolls. Every pixel earns its place and helps people complete tasks and return to real life.
Privacy
Privacy as standard is the baseline, we collect the minimum, store it responsibly, and give users transparent control at every step. |
Narrative
We turn cold numbers into narrative, as we know that metrics need context. We help people understand the insights into their goals, decisions, process, or ambition.
Rituals
Recognising that software creates rhythms, and respecting that people are part of that rhythm. We want to respect the habits that we create, and make them beneficial. |
Clarity
Velocity without vision breeds re-work. We encourage deep thinking before shipping, so that craft and quality can flourish together. |
Cadence
We advocate for cadence with care. Products and teams need healthy rhythms. Software development sprints should guard against burnout rather than glorify it. |
Calm
Good software whispers when helpful and disappears when not, reducing cognitive load and leaving space for thought. We encourage calm by default.
Intentional AI
Artificial intelligence is our co-dreamer. It augments human skill and reflection and we prevent it from amplifying manipulation or noise.
Depth
Depth and not distraction, designs for focus rather than infinite scrolls. Every pixel earns its place and helps people complete tasks and return to real life.
Privacy
Privacy as standard is the baseline, we collect the minimum, store it responsibly, and give users transparent control at every step. |
Narrative
We turn cold numbers into narrative, as we know that metrics need context. We help people understand the insights into their goals, decisions, process, or ambition.
Rituals
Recognising that software creates rhythms, and respecting that people are part of that rhythm. We want to respect the habits that we create, and make them beneficial. |
Clarity
Velocity without vision breeds re-work. We encourage deep thinking before shipping, so that craft and quality can flourish together. |
Cadence
We advocate for cadence with care. Products and teams need healthy rhythms. Software development sprints should guard against burnout rather than glorify it. |
Calm
Good software whispers when helpful and disappears when not, reducing cognitive load and leaving space for thought. We encourage calm by default.
Intentional AI
Artificial intelligence is our co-dreamer. It augments human skill and reflection and we prevent it from amplifying manipulation or noise.
The Philosophy of
Human-Conscious Software
The Philosophy of
Human-Conscious Software
The Philosophy
Most software today is built to accelerate. To optimise. To constantly engage.
But not all growth is good. Not all engagement is meaningful. Not all metrics reflect value.
We advocate for software experiences that foster calmness and respect.
We want to protect human wellbeing in an age of saturated engagement and algorithmic
overload.
Our mission is to create an industry where digital tools and practices benefit human wellbeing.
AI has lowered the barrier to creating software. More code is being written today than ever before.
But acceleration without reflection risks deepening the very crises we're facing: burnout, surveillance, manipulation, and distraction.
We don’t just need more software.
We need better software.
Not software that hijacks attention, but software that helps us come back to ourselves.
We believe that the successful organisations of the future, are those who have a Philosophy-Market-Fit.
{Philosophy Market Fit noun
When an organisation’s core philosophy aligns so closely with its customers’ wellbeing, that they choose, trust, and champion its products because of why and how they are built, generating deep loyalty and durable competitive advantage.}
The Philosophy
Most software today is built to accelerate. To optimise. To constantly engage.
But not all growth is good. Not all engagement is meaningful. Not all metrics reflect value.
We advocate for software experiences that foster calmness and respect.
We want to protect human wellbeing in an age of saturated engagement and algorithmic
overload.
Our mission is to create an industry where digital tools and practices benefit human wellbeing.
AI has lowered the barrier to creating software. More code is being written today than ever before.
But acceleration without reflection risks deepening the very crises we're facing: burnout, surveillance, manipulation, and distraction.
We don’t just need more software.
We need better software.
Not software that hijacks attention, but software that helps us come back to ourselves.
We believe that the successful organisations of the future, are those who have a Philosophy-Market-Fit.
{Philosophy Market Fit noun
When an organisation’s core philosophy aligns so closely with its customers’ wellbeing, that they choose, trust, and champion its products because of why and how they are built, generating deep loyalty and durable competitive advantage.}
The Philosophy
Most software today is built to accelerate. To optimise. To constantly engage.
But not all growth is good. Not all engagement is meaningful. Not all metrics reflect value.
We advocate for software experiences that foster calmness and respect.
We want to protect human wellbeing in an age of saturated engagement and algorithmic
overload.
Our mission is to create an industry where digital tools and practices benefit human wellbeing.
AI has lowered the barrier to creating software. More code is being written today than ever before.
But acceleration without reflection risks deepening the very crises we're facing: burnout, surveillance, manipulation, and distraction.
We don’t just need more software.
We need better software.
Not software that hijacks attention, but software that helps us come back to ourselves.
We believe that the successful organisations of the future, are those who have a Philosophy-Market-Fit.
{Philosophy Market Fit noun
When an organisation’s core philosophy aligns so closely with its customers’ wellbeing, that they choose, trust, and champion its products because of why and how they are built, generating deep loyalty and durable competitive advantage.}
Influences for
Human Conscious Software
Influences
Our Techno-Philosophy has been influenced by the following people:
Byung-Chul Han
Philosopher Byung-Chul Han diagnoses today’s digital culture as a Burnout Society: where self-exploitation, algorithmic control, and toxic positivity wear down our inner lives. In Psychopolitics and The Transparency Society, he shows how modern platforms subtly coerce us through nudges, likes, and surveillance, not force.
Jonathan Haidt
Jonathan Haidt is a social psychologist and author of The Anxious Generation, exploring how digital technology impacts mental health, attention, and development. His research calls for thoughtful digital environments that protect children, restore agency, and promote human flourishing.
Amber Case
Amber Case leads the Calm Technology Institute to encourage devices that inform us without demanding our constant focus. Through her work, Case outlines design principles, contextual awareness, peripheral notification, graceful failure, that let technology stay in the background of life instead of at its center.
Cal Newport
Computer science professor and author Cal Newport champions a more intentional relationship with technology. In bestselling books like Deep Work and Digital Minimalism he argues that our capacity for sustained focus is a competitive, and human advantage. Newport warns that friction-free “anytime, anywhere” connectivity fractures attention and fuels burnout.
Tristan Harris
Called “the closest thing Silicon Valley has to a conscience,” Tristan Harris is a former Google design ethicist who co-founded the Center for Humane Technology to realign tech with humanity’s best interests. Featured in Netflix’s The Social Dilemma, he popularised the “Time Well Spent” idea and briefs legislators, CEOs, and millions of users on building products that protect attention rather than hijack it.
Influences for
Human Conscious Software
Influences
Our Techno-Philosophy has been influenced by the following people:
Byung-Chul Han
Philosopher Byung-Chul Han diagnoses today’s digital culture as a Burnout Society: where self-exploitation, algorithmic control, and toxic positivity wear down our inner lives. In Psychopolitics and The Transparency Society, he shows how modern platforms subtly coerce us through nudges, likes, and surveillance, not force.
Jonathan Haidt
Jonathan Haidt is a social psychologist and author of The Anxious Generation, exploring how digital technology impacts mental health, attention, and development. His research calls for thoughtful digital environments that protect children, restore agency, and promote human flourishing.
Amber Case
Amber Case leads the Calm Technology Institute to encourage devices that inform us without demanding our constant focus. Through her work, Case outlines design principles, contextual awareness, peripheral notification, graceful failure, that let technology stay in the background of life instead of at its center.
Cal Newport
Computer science professor and author Cal Newport champions a more intentional relationship with technology. In bestselling books like Deep Work and Digital Minimalism he argues that our capacity for sustained focus is a competitive, and human advantage. Newport warns that friction-free “anytime, anywhere” connectivity fractures attention and fuels burnout.
Tristan Harris
Called “the closest thing Silicon Valley has to a conscience,” Tristan Harris is a former Google design ethicist who co-founded the Center for Humane Technology to realign tech with humanity’s best interests. Featured in Netflix’s The Social Dilemma, he popularised the “Time Well Spent” idea and briefs legislators, CEOs, and millions of users on building products that protect attention rather than hijack it.
Examples of
Human Conscious Software
Examples of
Human Conscious Software
Examples
Apple
Launched in iOS 14.5, Apple's App Tracking Transparency asks users for consent before tracking. Most say no. This simple interface shift cost ad platforms an estimated $10 billion.
Firefox
Firefox’s tracker blocker runs silently in the background, stopping over 6 trillion attempts without bothering the user. No pop ups. No interruptions. |
UK Government
The UK Government rewrote its digital services pages using short, simple language. Avoidable calls dropped by 9%, saving millions annually. |
Microsoft
Microsoft Japan trialled a 4 day work week. The result: 40% productivity increase, 23% less electricity, and happier teams. |
GitHub
GitHub Copilot helps developers code faster and with more joy. Studies show a 55% speed boost and 85% of users feel happier. This is AI as an ally, not a master.
BMW
BMW’s Driver Attention Assistant quietly watches steering input, lane position, speed and trip length. When patterns suggest drowsiness, it flashes a coffee cup icon and highlights the nearest rest stop. This gentle nudge is software that considers human wellbeing.
Apple
Launched in iOS 14.5, Apple's App Tracking Transparency asks users for consent before tracking. Most say no. This simple interface shift cost ad platforms an estimated $10 billion.
Firefox
Firefox’s tracker blocker runs silently in the background, stopping over 6 trillion attempts without bothering the user. No pop ups. No interruptions. |
UK Government
The UK Government rewrote its digital services pages using short, simple language. Avoidable calls dropped by 9%, saving millions annually. |
Microsoft
Microsoft Japan trialled a 4 day work week. The result: 40% productivity increase, 23% less electricity, and happier teams. |
GitHub
GitHub Copilot helps developers code faster and with more joy. Studies show a 55% speed boost and 85% of users feel happier. This is AI as an ally, not a master.
BMW
BMW’s Driver Attention Assistant quietly watches steering input, lane position, speed and trip length. When patterns suggest drowsiness, it flashes a coffee cup icon and highlights the nearest rest stop. This gentle nudge is software that considers human wellbeing.
Apple
Launched in iOS 14.5, Apple's App Tracking Transparency asks users for consent before tracking. Most say no. This simple interface shift cost ad platforms an estimated $10 billion.
Firefox
Firefox’s tracker blocker runs silently in the background, stopping over 6 trillion attempts without bothering the user. No pop ups. No interruptions. |
UK Government
The UK Government rewrote its digital services pages using short, simple language. Avoidable calls dropped by 9%, saving millions annually. |
Microsoft
Microsoft Japan trialled a 4 day work week. The result: 40% productivity increase, 23% less electricity, and happier teams. |
GitHub
GitHub Copilot helps developers code faster and with more joy. Studies show a 55% speed boost and 85% of users feel happier. This is AI as an ally, not a master.
BMW
BMW’s Driver Attention Assistant quietly watches steering input, lane position, speed and trip length. When patterns suggest drowsiness, it flashes a coffee cup icon and highlights the nearest rest stop. This gentle nudge is software that considers human wellbeing.
Worked Example
What if a pension app were built following Human-Conscious Software principles?
Here’s how some of the principles would shape a simple, calm experience:
Depth
On login, you see only what matters, your total balance and whether you’re on track.
No clutter or infinite menus.
Clarity
We go beyond the numbers to narrative: “You’re on track for your retirement goal.” Plain, meaningful, human.
Cadence
The app follows a natural rhythm of monthly updates when contributions land. No daily pings and no pushy nudges.
Intentional AI
Ask “what if I increase contributions" and get a clear, transparent answer based on data and AI. This is where AI supports your judgment, and doesn't replace it.
The result is a product people value, because it values them.
Worked Example
What if a pension app were built following Human-Conscious Software principles?
Here’s how some of the principles would shape a simple, calm experience:
Depth
On login, you see only what matters, your total balance and whether you’re on track.
No clutter or infinite menus.
Clarity
We go beyond the numbers to narrative: “You’re on track for your retirement goal.” Plain, meaningful, human.
Cadence
The app follows a natural rhythm of monthly updates when contributions land. No daily pings and no pushy nudges.
Intentional AI
Ask “what if I increase contributions" and get a clear, transparent answer based on data and AI. This is where AI supports your judgment, and doesn't replace it.
The result is a product people value, because it values them.
Worked Example
What if a pension app were built following Human-Conscious Software principles?
Here’s how some of the principles would shape a simple, calm experience:
Depth
On login, you see only what matters, your total balance and whether you’re on track.
No clutter or infinite menus.
Clarity
We go beyond the numbers to narrative: “You’re on track for your retirement goal.” Plain, meaningful, human.
Cadence
The app follows a natural rhythm of monthly updates when contributions land. No daily pings and no pushy nudges.
Intentional AI
Ask “what if I increase contributions" and get a clear, transparent answer based on data and AI. This is where AI supports your judgment, and doesn't replace it.
The result is a product people value, because it values them.
Influences for
Human-Conscious Software
Our Techno-Philosophy has been influenced by the following people:
Jonathan Haidt
Jonathan Haidt is a social psychologist and author of The Anxious Generation, exploring how digital technology impacts mental health, attention, and development. His research calls for thoughtful digital environments that protect children, restore agency, and promote human flourishing.
Byung-Chul Han
Philosopher Byung-Chul Han diagnoses today’s digital culture as a Burnout Society: where self-exploitation, algorithmic control, and toxic positivity wear down our inner lives. In Psychopolitics and The Transparency Society, he shows how modern platforms subtly coerce us through nudges, likes, and surveillance, not force.
Amber Case
Amber Case leads the Calm Technology Institute to encourage devices that inform us without demanding our constant focus. Through her work, Case outlines design principles, contextual awareness, peripheral notification, graceful failure, that let technology stay in the background of life instead of at its center.
Cal Newport
Computer science professor and author Cal Newport champions a more intentional relationship with technology. In bestselling books like Deep Work and Digital Minimalism he argues that our capacity for sustained focus is a competitive, and human, advantage. Newport warns that friction-free “anytime, anywhere” connectivity fractures attention and fuels burnout.
Tristan Harris
Called “the closest thing Silicon Valley has to a conscience,” Tristan Harris is a former Google design ethicist who co-founded the Center for Humane Technology to realign tech with humanity’s best interests. Featured in Netflix’s The Social Dilemma, he popularised the “Time Well Spent” idea and briefs legislators, CEOs, and millions of users on building products that protect attention rather than hijack it.
Influences for
Human Conscious Software
Our Techno-Philosophy has been influenced by the following people:
Jonathan Haidt
Jonathan Haidt is a social psychologist and author of The Anxious Generation, exploring how digital technology impacts mental health, attention, and development. His research calls for thoughtful digital environments that protect children, restore agency, and promote human flourishing.
Byung-Chul Han
Philosopher Byung-Chul Han diagnoses today’s digital culture as a Burnout Society: where self-exploitation, algorithmic control, and toxic positivity wear down our inner lives. In Psychopolitics and The Transparency Society, he shows how modern platforms subtly coerce us through nudges, likes, and surveillance, not force.
Amber Case
Amber Case leads the Calm Technology Institute to encourage devices that inform us without demanding our constant focus. Through her work, Case outlines design principles, contextual awareness, peripheral notification, graceful failure, that let technology stay in the background of life instead of at its center.
Cal Newport
Computer science professor and author Cal Newport champions a more intentional relationship with technology. In bestselling books like Deep Work and Digital Minimalism he argues that our capacity for sustained focus is a competitive, and human, advantage. Newport warns that friction-free “anytime, anywhere” connectivity fractures attention and fuels burnout.
Tristan Harris
Called “the closest thing Silicon Valley has to a conscience,” Tristan Harris is a former Google design ethicist who co-founded the Center for Humane Technology to realign tech with humanity’s best interests. Featured in Netflix’s The Social Dilemma, he popularised the “Time Well Spent” idea and briefs legislators, CEOs, and millions of users on building products that protect attention rather than hijack it.
How To Get Involved
1
The Litepaper
Download our litepaper to learn more about Human-Conscious Software. Please share it with others who might be interested.
.
2
A Conversation
A 30 minute video call where we explore your current challenge, map it to the Eight Principles. Perfect for: founders, product and digital leaders, technologists, designers, or curious souls seeking a sounding board.
3
A Presentation
Invite us to deliver a 60 minute keynote, on site or remote, that distills the philosophy, showcases real world case studies, and equips your people with questions they can ask in the very next sprint or review.
4
A Workshop
A one day session that combines a keynote, live audit, and hands on exercises. Your team doesn’t just hear about Human-Conscious Software they begin embedding it before lunch.
5
An Engagement
An engagement to work closely with you and your organisation to bring transformative changes over time.
How To Get Involved
1
The Litepaper
Download our litepaper to learn more about Human-Conscious Software. Please share it with others who might be interested.
.
2
A Conversation
A 30 minute video call where we explore your current challenge, map it to the Eight Principles. Perfect for: founders, product and digital leaders, technologists, designers, or curious souls seeking a sounding board.
3
A Presentation
Invite us to deliver a 60 minute keynote, on site or remote, that distills the philosophy, showcases real world case studies, and equips your people with questions they can ask in the very next sprint or review.
4
A Workshop
A one day session that combines a keynote, live audit, and hands on exercises. Your team doesn’t just hear about Human-Conscious Software they begin embedding it before lunch.
5
An Engagement
An engagement to work closely with you and your organisation to bring transformative changes over time.
How To Get Involved
1
The Litepaper
Download our litepaper to learn more about Human-Conscious Software. Please share it with others who might be interested.
A Conversation
A 30 minute video call where we explore your current challenge, map it to the Eight Principles. Perfect for: founders, product and digital leaders, technologists, designers, or curious souls seeking a sounding board.
2
3
A Presentation
Invite us to deliver a 60 minute keynote, on site or remote, that distills the philosophy, showcases real world case studies, and equips your people with questions they can ask in the very next sprint or review.
A Workshop
A one day session that combines a keynote, live audit, and hands on design exercises. Your team doesn’t just hear about Human Conscious Software, they begin building it before lunch.
4
5
An Engagement
An engagement to work closely with you and your organisation to bring transformative changes over time.
How To Get Involved
1
The Litepaper
Download our litepaper to learn more about Human-Conscious Software. Please share it with others who might be interested.
A Conversation
A 30 minute video call where we explore your current challenge, map it to the Eight Principles. Perfect for: founders, product and digital leaders, technologists, designers, or curious souls seeking a sounding board.
2
3
A Presentation
Invite us to deliver a 60 minute keynote, on site or remote, that distills the philosophy, showcases real world case studies, and equips your people with questions they can ask in the very next sprint or review.
A Workshop
A one day session that combines a keynote, live audit, and hands on design exercises. Your team doesn’t just hear about Human Conscious Software, they begin building it before lunch.
4
5
An Engagement
An engagement to work closely with you and your organisation to bring transformative changes over time.
Human-Conscious Software
Better, more human software starts here
Share your email address to stay in touch
Human
Conscious
Software
Better, more human software starts here
Sign up to stay in touch.
Human-Conscious Software
Better, more human software starts here
Share your email address to stay in touch
Human
Conscious
Software
Better, more human software starts here
Sign up to stay in touch.
Human-Conscious Software
Better, more human software starts here
Share your email address to stay in touch
Human
Conscious
Software
Better, more human software starts here
Sign up to stay in touch.
Note From The Author
I work in technology, building and delivering large scale digital programmes for some of the world’s leading enterprises across energy, healthcare, and finance. I’ve seen up close how software gets made, sold, and scaled.
As part of the internet generation, I’ve also witnessed both the power and the damage of technology. Software has connected us, enabled us, and transformed industries. But it has also driven distraction, burnout, and an erosion of trust.
Being a parent sharpened this contrast. The question of what kind of digital world we’re creating stopped being abstract, it became personal. What kind of software will the next generation inherit? Will it drain their attention and agency, or help them thrive?
Human-Conscious Software is my response. It’s a practical guide for building digital products that serves human wellbeing and doesn't exploit it. Grounded in enterprise experience and influenced by some of today’s leading thinkers, it offers both a moral compass and a strategic edge for organisations navigating an AI accelerated world.
I believe better software is not just possible it’s necessary. And the organisations that build it will be the ones that earn trust, retain talent, and lead markets in the years to come.
- Shaun Marrinan
Note From The Author
I work in technology, building and delivering large scale digital programmes for some of the world’s leading enterprises across energy, healthcare, and finance. I’ve seen up close how software gets made, sold, and scaled.
As part of the internet generation, I’ve also witnessed both the power and the damage of technology. Software has connected us, enabled us, and transformed industries. But it has also driven distraction, burnout, and an erosion of trust.
Being a parent has sharpened this contrast. The question of what kind of digital world we’re creating stopped being abstract, it became personal. What kind of software will the next generation inherit? Will it drain their attention and agency, or help them thrive?
Human-Conscious Software is my response. It’s a practical guide for building digital products that serves human wellbeing and doesn't exploit it. Grounded in enterprise experience and influenced by some of today’s leading thinkers, it offers both a moral compass and a strategic edge for organisations navigating an AI accelerated world.
I believe better software is not just possible it’s necessary. And the organisations that build it will be the ones that earn trust, retain talent, and lead markets in the years to come.
- Shaun Marrinan
Note From The Author
I work in technology, building and delivering large scale digital programmes for some of the world’s leading enterprises across energy, healthcare, and finance. I’ve seen up close how software gets made, sold, and scaled.
As part of the internet generation, I’ve also witnessed both the power and the damage of technology. Software has connected us, enabled us, and transformed industries. But it has also driven distraction, burnout, and an erosion of trust.
Being a parent sharpened this contrast. The question of what kind of digital world we’re creating stopped being abstract, it became personal. What kind of software will the next generation inherit? Will it drain their attention and agency, or help them thrive?
Human-Conscious Software is my response. It’s a practical guide for building digital products that serves human wellbeing and doesn't exploit it. Grounded in enterprise experience and influenced by some of today’s leading thinkers, it offers both a moral compass and a strategic edge for organisations navigating an AI accelerated world.
I believe better software is not just possible it’s necessary. And the organisations that build it will be the ones that earn trust, retain talent, and lead markets in the years to come.
- Shaun Marrinan
Note From The Author
I work in technology, building and delivering large scale digital programmes for some of the world’s leading enterprises across energy, healthcare, and finance. I’ve seen up close how software gets made, sold, and scaled.
As part of the internet generation, I’ve also witnessed both the power and the damage of technology. Software has connected us, enabled us, and transformed industries. But it has also driven distraction, burnout, and an erosion of trust.
Being a parent has sharpened this contrast. The question of what kind of digital world we’re creating stopped being abstract, it became personal. What kind of software will the next generation inherit? Will it drain their attention and agency, or help them thrive?
Human-Conscious Software is my response. It’s a practical guide for building digital products that serves human wellbeing and doesn't exploit it. Grounded in enterprise experience and influenced by some of today’s leading thinkers, it offers both a moral compass and a strategic edge for organisations navigating an AI accelerated world.
I believe better software is not just possible it’s necessary. And the organisations that build it will be the ones that earn trust, retain talent, and lead markets in the years to come.
- Shaun Marrinan
Note From The Author
I work in technology, building and delivering large scale digital programmes for some of the world’s leading enterprises across energy, healthcare, and finance. I’ve seen up close how software gets made, sold, and scaled.
As part of the internet generation, I’ve also witnessed both the power and the damage of technology. Software has connected us, enabled us, and transformed industries. But it has also driven distraction, burnout, and an erosion of trust.
Being a parent sharpened this contrast. The question of what kind of digital world we’re creating stopped being abstract, it became personal. What kind of software will the next generation inherit? Will it drain their attention and agency, or help them thrive?
Human-Conscious Software is my response. It’s a practical guide for building digital products that serves human wellbeing and doesn't exploit it. Grounded in enterprise experience and influenced by some of today’s leading thinkers, it offers both a moral compass and a strategic edge for organisations navigating an AI accelerated world.
I believe better software is not just possible it’s necessary. And the organisations that build it will be the ones that earn trust, retain talent, and lead markets in the years to come.
- Shaun Marrinan